벨타코, 폐타이어 업사이클 디자인 주목
'디자인 벨타코' 가방이 만들어 지는 과정은 폐타이어와 자동차에 사용됐던 폐고무를 수거하는 단계부터 시작된다. 이어서 불순물을 제거하고 세척해 1mm 미만의 크기로 분쇄한 폐타이어 고무를 270도 이상의 온도에서 압축해 얇은 원단 형태로 만든후 디자인 과정을 거쳐 가방 완제품으로 이뤄진다.
업사이클링 제품으로 출시된 디자인 벨타코 가방은 토트백과 숄더백 캔버스백 클러치백 등이며, 토트백은 28만~48만원, 클러치 9만원 등 고가 라인으로 소개됐다.
벨타코의 업사이클링 가방류는 지난 2017년 서울신진디자이너컬렉션에서 소개됐으며, 이후 국내보다 미국과 중동에서 보다 관심을 끌고 있다.
이세정 벨타코 대표는 "미국과 듀바이 바이어들이 자신의 브랜드가 새겨진 업사이클링 백을 주문해 옵니다. 그린 디자인을 원칙으로 의류 폐기물을 생산하지 않는 철학을 고수하며, 생명의 존엄성과 환경의 중요성을 인식하는 것 역시 디자이너의 윤리적 책임감이라고 생각합니다. 앞으로 방글라데시를 비롯 동남아 주변국에서 파생되는 건축자재 중 업사이클 또는 리사이클이 되는 소재도 적극 발굴할 계획입니다." 라고 설명을 더했다.
한편 이세정 대표는 패션을 전공한 언론 기자 출신이며, 전공을 살려 패션디자이너의 길로 복귀해 '디자인 벨타코' 가방 브랜드와 함께 '아레나 발삼(Arena Balssam)' 이라는 여성복 브랜드를 전개하고 있기도 하다.
■ 이세정 벨타코 대표 Philosophy
I have a very strong design philosophy
“If I can make clothes with an invisible pattern that would be the pattern of love for human beings.”
Fashion is a medium of culture for humans and design philosophy must culminate in environmental awareness and social phenomena.”
With a focus on practicality and functionality, I want to create a world where humans and nature coexist.
The design must consider not only convenience but also an ethical position.
A good consumption culture is that I’m aiming and challenging for.
I believe that
“Brand is the process of making a philosophical message through human life.”
■ CEO aRena baLssm-
2000 Walt Disney, Hard Core, Cyberia Wall Painting / Korea
2005 Drawing and Atelier _ Art Director / Seoul, Korea
2017 NWTNEWS Media Journalist / Korea
2017 NWTNNEWS Journalist Team Leader/ Korea
2017 BELTACO CEO / Korea
2019 Special Club Lecturer_Fashion Stylist, Jangan University / Suwon, Korea
2007 Short Film 'The story of a homeless person' Scenario, Continuity, Stage Art 2007
2007 Short Film 'Silhouette' Scenario, Continuity, Stage Art 2007
2007 Short Film 'A spring Day', Continuity, Stage Art
2011 L'Oréal paris France spring Kerastase Hairshow Paris, France
2016 efad Fashion Creativity Exhibition 291 Gallery of Seochon, Korea
2016 efad Fashion Art Fabric Exhibition Won Gallery of Chungdam, Korea
2017 efad Fashion Prototype Exhibition Topohause Gallery of Insa-dong, Korea
2017 New Desiger Seodaemun-gu, Seoul, Korea
2017 International Fashion Art Exhibition Musee du Louvre in Paris 'Luxury Heritage', France
2017 'Odd Perfection' MCM HAUS Exhibition / Seoul, Korea
2018 International Fashion Art Biennale with KIA of Chungdam, Korea
2019 27th Stylist Certification Exhibition EWHA Womans University, Seoul, Korea
2019 Daegufashionfair Exhibition EXCO Daegu, Korea
2019 Daegufashionfair Exhibition 'Fashion Show' EXCO Daegu, Korea
2019 Mode Sanghai Fashion Show
2019 Mode Sanghai Exhibition
2017. 01. 03 Opens new fashion designer pop-up store in Seodaemun-gu Fashion Culture Street
2017. 03. 27 Conducted far infrared ray up-cycling waste tire rubber KTR on human body harmlessness test
2017.10.30 Registered trademark No 24,
2017.10.30 Registered trademark No 25
2017.12. 13 Registered trademark No 35
2018. 04. 04 Registered design rights M1110A _ KIPRIS
2018. 04. 04 Registered design rights M1110D _ KIPRIS
2018. 04. 04 Registered design rights M1110G M1110E N22 _ KIPRIS
2018. 04. 04 Registered design rights M1110H _ KIPRIS
2018. 04. 04 Registered design rights M1110D _ KIPRIS
2018. 05. 03 Registered design rights B1110 _ KIPRIS
2018. 07. 19 Young Entrepreneurs Academy (Finished Government Support Division Small Business Corporation)
2018. 08. 07 Technology patent application (textile technology patent)
2018. 08. 17 Technology patent application (waste tire technology patent)
2018. 08. 22 Selected as a Global Mega Brand Promotion Project (Korea Fashion Industry Research Institute)
2018. 09. 20 Assigned Samsung Medical Dryer Technology Patents
2018.10. 31 Confirmation of women's enterprise
2018.10. 31 Verified as venture company
2019. 02. 08 Start to manufacture Composite Fabric Using Regenerated EPDM Powder
2018.11.13 Got a certification about quality management system ISO 9001 Rubber, cotton (bag, clothing, bedding) manufacturing and processing, design
2018.11.13 Got an certification about environmental management system ISO 14001 Rubber, cotton (bag, clothing, bedding) manufacturing and processing, design
2019. 02. 25 Selected as a project to support 2019 KOTRA new export business
2019. 04. 20 Selected as a support company for 2019 export marketing by Small Business Promotion Corporation
2019. 05. 03 Selected as a brand to export to China by Korea Fashion Industry Research Institute
2019. 07. 15 Selected as Global Mega Brand by Korea Fashion Industry Research Institute
외 디자인 등록 및 지식 등록 34개 예정
■ www. arenabalssam.com / www.beltaco.co.kr / beltaco@naver.com
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